Christie’s
“Visionary” Collection - Interactive Exhibit
Elevating the World's Most Valuable Art Auction with Interactivity
Bluecadet partnered with Christie's to create an interactive experience for "Christie's Visionary: The Paul G. Allen Collection." This groundbreaking exhibition showcases over 150 masterpieces spanning 500 years of art history, personally collected by Microsoft co-founder and philanthropist Paul G. Allen. Valued at over $1 billion, this collection represents the largest and most exceptional art auction in history.
The bespoke interactive experience features touch screens that enable visitors to delve deeper into the visual and historical context of each artwork. Adjacent screens display immersive visuals of the collection, while the ambient lighting subtly shifts to harmonize with the featured art piece, enhancing the visitor's sensory experience.
“More than 20,000 people viewed the collection in advance, with lines as long as two hours stretching down Rockefeller Plaza in midtown. Such previews often attract art fans who are eager to see masterworks before many of them disappear into private collections.”
Credits:
Client: Christie’s, with The Paul Allen Foundation
Concept, Design, Content, and Software Production: Bluecadet (Ellen Freifeld as Director of Production, Concept Development)
Audio Visual Systems Design and Fabrication: Chem Creative